Friday, November 03, 2006


Hello to all you Bloggers out there!

Just like any other blogging novice I have no idea what I am doing. Over the years I have been collecting tons of quotes, book notes, thoughts, chatter and discussion notes about branding, advertising and communication. I just want to collect them all in one place, share them with other branding enthusiasts and hopefully foster new ideas. After 17 years in marketing and advertising space I find my personal and professional identity merging into one and almost like the pregnancy experience I am feeling the anticipation of a book or a workshop content about all this material some day soon.

At the initial phases of the discussion I am going to try to decipher my own personal Brand's DNA. So I welcome suggestions, links, ideas, strategies, tactic everyone else have been implementing in establishing their own Brand. I foresee the discussion to slowly progress from personal brand to our relationship with brands.

It should be fun, stimulating and rewarding discussion, so join in!

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